The 2026 Solar Lead Playbook (230+ Installs a Year)

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Going Over Key Solar Lead Gen Insights from 2025 to Drive Consistent Installs If you’re a solar installer in 2026, you’re probably tired of the same old story: expensive shared leads that get called 10 times before you even see the notification, low-quality prospects without utility bills, and sales reps wasting time on tire-kickers who… Read more »

2025 Solar Marketing Lead Gen Playbook

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In this 10-minute video (did my absolute best to hammer through as quickly as possible), I dive into Simple Tree’s 2025 Lead Generation Playbook for solar companies (& any service company), crafted after years of real world trial and error. I break down our order of operations for creating diversified lead flow & sales. This… Read more »

Google Ads for Solar Companies 2022

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Solar Google Ads campaign example May 2022

Big gains! Recent look at one of our clients residential campaigns. 200+ solar leads in a month. We brought this client on in Sept 22 to being their google ads campaign and have since generated them over 1180+ paid search solar leads that’s resulted on of their highest performing lead gen channels hovering around $30… Read more »

Renewables & Things – Episode 3 – Solar in Indonesia

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This October we took a 3 week trip to Bali Indonesia. In between the surf sessions and exploring (my saltwater hair soaked hat seen here), we set aside plenty of time to work, and ended up meeting with a local solar company in Bali Indonesia to learn more about renewables in the archipelago. I learned… Read more »

Renewables & Things Podcast – Episode 1 – Anthony Gallucci – Energy Risk Management

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Renewables & Things Episode 1 First episode of our agency podcast called “Renewables & Things”. We sit down with Energy Risk Associate Anthony Gallucci who spent his career working at top tier solar companies in various sales, lead gen, and management roles, and now works at Poms and Associates insurance brokerage leading their renewables division…. Read more »