Understanding the Traffic Projection Tool

Breaking down the organic growth projections, we built 4 models based on different scenarios…

1. Business As Usual … aka “doing nothing”

This growth rate represents your website’s current organic growth pace [yearly], with no changes to your SEO strategy. It’s calculated by pulling your past organic traffic performance (Google Analytics) and projecting it forward over the next 12 months.

This growth rate can be used to understand how your website will perform over the next year by doing nothing (in regards to SEO) and whether or not you need to invest in SEO.

2. Improve Existing Keywords … aka doing “traditional SEO” to increase current positions

This figure is built on the assumption that doing “traditional SEO” will improve your existing keyword rankings by X% over the next year. Traditional SEO means tactics like on-page enhancements, link-building + technical fixes (NO content creation).

We built in the ability to input a growth assumption (x%), which should be based off your past experience performing SEO (i.e. your average growth rate from past campaigns).

This growth rate can be used to understand how an SEO campaign might impact organic traffic over the next year.

3. New Keyword Growth…aka potential addressable market (competitor analysis)

This growth rate is built using keywords currently owned by your competitors (where you have no visibility). These keywords could potentially be captured by creating additional content for your website around these keyword gaps. The tool pulls in SEMrush rankings data for up to 3 competitor sites, and forecasts the traffic increase from matching their current position within the next 12 months.

This growth rate can be used to understand the potential for your website’s growth.

4. Existing + New Keyword Growth…aka your organic traffic potential

This figure represents the full picture if you embark on an aggressive SEO campaign. That means you do “traditional SEO” to improve existing keyword rankings AND go after new keywords (aka create new pages / content on your site). This is your website’s wholistic organic traffic potential.

This growth rate can be used to understand the FULL potential for your website’s growth.

Traffic summary dashboard

A simple summary of all the growth projections, presented in 1 slide. The page automatically pulls through each growth rate from the individual page.

Next steps

This data alone is valuable – the ability to project the results from an SEO campaign is an insanely valuable pitch tool.

However, I like to push it one step further by using this data to project the return on investment (ROI) from an SEO campaign.


Curious what your potential revenue could be from a solar SEO campaign? Contact us today to request a free report.