Looking for Sources to Generate Solar Leads?
Learn how to convert your solar leads into sales and purchases through our specialized marketing plan.
What is a Solar Funnel?
If you want to build a successful solar business your sales process needs to be as high powered as possible, as well as being efficient and effective for every dollar you spend. This means understanding and refining your marketing funnel – the process of converting a visitor or browser into a paying customer.
What is it? In essence, it's just a way of breaking down the customer journey all the way from when they first learn about your business right up to the point when they’re ready to buy your product or service.
Most people know you need to start with building awareness, but the critical point is the next step where you take that attention and convert into information you can use! Don’t just by Facebook ads that link to your website: use your Facebook business ads to encourage customers to fill in a lead form.
They Are Generating Leads Right Now !
Generate your own solar leads with our effective and sales leading marketing plan. Contact us to schedule a solar lead generation consultation.
Customer Behavior
Only invest your marketing budget in the prospects that actually deserve it. You want that small proportion of clients who are open to offers and actually looking for a solar supplier.
Multi Channel
Multi channel is a term you hear thrown around but is simply means making sure your ads are served on those channels where warm leads convert to phone calls or requests for a quote.
Nurture Leads
You want your prospects to know that you are authoritative and can be trusted by helping them make an informed buying decision when they are researching. We automate our follow up so leads book appointments on their own time using an online appointment booking calendar.
Closed Loop Analysis
You want to “Close the loop” so that sales teams report to marketing about what happened to the leads that they received so you can understand and refine what you’re doing and work on who will buy from you in the future. This system can be adapted for both residential and commercial solar funnels.
Curious if Our Solar Funnels Are Right For You
If you’d like to see a demo of our residential and/or commercial solar funnels, and proof of the leads we generate that result into appointments and sales, you can book a call with Doug at https://calendly.com/simpletree
Our Solar Funnel Features
Multi Channel
Using ads in more than 4 channels will increase conversion by over 3 times. So why use just one channel, when you can get in front of prospects through a variety of routes? You want to top of mind so when they are ready to discuss they remember your name first. Common chanels we optimize are Facebook Ads, Google Maps, Local SEO, and Yelp. Commercial solar we utilize B2B channels like Linkedin, and Cold Email.
Nurture Leads
Your prospects want to know they’re getting what’s right for their family and their home. It’s about being honestly informed. When you serve ads to the right people at the right time you have a tremendous opportunity to guide them through the process yourself.
Customer Behavior
By knowing your customers and their behavior online means you not only know where to serve ads but also how to deliver the best product for them.
Closed Loop Analysis
Once you know your ideal customers you also know how and when to convert them. By closely looking at your traffic you’ll know the exact path that your customers take to get to your door.You can close the loop between sales, marketing and product.
ACTUAL RESULTS & ADVERTISEMENTS
Closed a 100-500 kW project deal in those first 2 weeks off from a low ad spent!
29 Commercial Solar Leads Targeting Religious Buildings...client closed a 100 kW project!
