In this 10-minute video (did my absolute best to hammer through as quickly as possible), I dive into Simple Tree’s 2025 Lead Generation Playbook for solar companies (& any service company), crafted after years of real world trial and error.
I break down our order of operations for creating diversified lead flow & sales.
This is a proven process to grow residential and commercial solar companies and dominate their local territories.
Your content strategy should be focused on educational “proof stacking” assets dispels doubt for the haters i.e. numbers driven case studies showing the economics of solar for a client.
Order of operations:
✅ Lead Nurture & Appointment Automation
✅ Website Conversion, Tracking & Speed Optimization
✅ Local SEO + Google Maps Foundation
✅ Google Ads + Facebook Ads Launch and Optimization
✅ Retargeting Campaigns to Maximize Conversions
✅ AI-Driven Follow-Up Workflows to Rebook Cold Leads & Generate Referrals & Reviews
Check out our case studies and if you like what you see book a call with me and we can craft a lead gen playbook for your multi-rep sales team.
We do not work with individual reps but I hope the scrappers can learn from this video and start invest in their own assets.
👉 Case studies: https://heysimpletree.com/blog
We are a digital marketing firm specializing in building service companies their own high quality lead generation systems. We begin by providing firms a detailed blueprint of the exact strategies, tactics, and channels to build a sustainable, predictable pipeline of high quality leads. Our team of expert inbound specialists craft your business a customized set of systems that generate high quality leads year around so you’ll never need to hire another marketing agency again.